LBEF RESEARCH JOURNAL OF SCIENCE, TECHNOLOGY AND MANAGEMENT

Author(s):Anuradha Aryal, Dr. Pradeep Karn

Abstract:This research investigated the adoption factors of QR code payment systems in Nepal's Kathmandu Valley, employing recognized technology acceptance frameworks and the UTAUT model. Using a mixed-methods approach that incorporated extensive literature analysis and an online survey featuring Likert-scale questions, the study analyzed responses from 362 participants. Statistical analysis demonstrates that perceived usefulness and ease of use most strongly predict QR payment adoption, with resource accessibility emerging as a fundamental enabler. Notably, while security and trust factors were present, they showed limited statistical significance in regression modeling, suggesting that practical advantages outweigh security considerations in this context. The researchers suggest strengthening digital infrastructure, improving user interfaces, and implementing financial literacy initiatives to assist regulators and payment service providers in fostering broader QR payment technology adoption throughout Nepal.

Keywords:QR code payment, TAM, UTAUT, mixed method approach, perceived usefulness, resource accessibility, user interface, financial literacy, digital infrastructure.